Sochi 2014 Olympic Update (Day 9)

There is no question that the Olympics are the biggest sporting event right now as the entire spots world has seemingly paused for the games. Every year that the Olympics are on the same thing happens as the focus turns to the greatest displays of sports in the world. The athletes nobody sees for four years become heroes while sports that nobody cares about in between the Olympics suddenly become main draws. It is the Olympic phenomena and because of this popularity there is always a battle to become the official sponsor or official supplier of the Olympics or an Olympic team.

2014 Olympic Preview: Freestyle Sports

The Olympics are many times seen as a pretentious stuffy version of sports and that can usually be related to the image of the IOC. It is not always the most exciting sporting event for some people because it is not a big part of sports culture in a lot of ways. There is also the issue that the Olympics have generally kept their old school mentality about a lot of things. They seem to have an attitude about other sports that are not in the Olympics as less than the Olympic sports.

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