Sochi 2014 Olympic Update (Day 9)
There is no question that the Olympics are the biggest sporting event right now as the entire spots world has seemingly paused for the games. Every year that the Olympics are on the same thing happens as the focus turns to the greatest displays of sports in the world. The athletes nobody sees for four years become heroes while sports that nobody cares about in between the Olympics suddenly become main draws. It is the Olympic phenomena and because of this popularity there is always a battle to become the official sponsor or official supplier of the Olympics or an Olympic team.
The Sport Addiction 